Profile
I am a determined, dependable, and passionate individual who is focused on creating a positive learning environment for the next generation of hardworking individuals. I value learning from others and finding ways to constantly update teaching methods through the use of innovative educational technologies.
Educational Background
The University of North Carolina at Chapel Hill
January 2023-July 2024
Master's in Educational Innovation, Technology, and Entrepreneurship
Purdue University
August 2018- December 2022
Bachelor's Degree in Elementary Education
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Bachelor's Degree in Spanish
Experience
Social Media Marketing Specialist
July 2023-July 2024
Product Marketing Internship
August 2023-May 2024
Marketing & Communications
September 2023-May 2024
University of North Carolina at Chapel Hill
Crafted educational social media content for the Masters of Educational Innovation, Technology, and
Entrepreneurship program on Instagram, Facebook, and LinkedIn.
Implemented targeted paid advertising campaigns to amplify engagement across platforms for recruitment.
A/B testing was executed using Meta Business Suite driving website traffic and interest in program information.
Analyzed social media metrics to optimize outreach and education for educational technology initiatives.
Employed a social media content calendar to strategically schedule posts across platforms and have since
increased the engagement of the posts over 2.5 times.
Managed and stylized the graduate program website to enhance UX and engage prospective students.
MetaMetrics
Performed comprehensive website audits, identifying areas of improvement and overall functionality for UX.
Executed a competitor analysis to capture market share and make further suggestions to gain a competitive edge.
Conducted 15 competitive assessments and established growth opportunities for the company.
Innovate Carolina
Contributed to website development, implementing updates and improvements to enhance user experience.
Increased brand visibility and engagement through content creation.
Utilized analytical tools to track and evaluate the performance of digital marketing strategies to provide continuous improvements.
Social Media Marketing Internship
2023
Cyclone Social
Oversaw content scheduling, audience engagement, and performance analytics to strengthen brand presence.
Cultivated partnerships and negotiated campaigns with influencers to enhance brand presence across platforms.
Teaching Assistant
2021
Purdue University
Instructional aid for the class Literacy in the Intermediate Classroom.
Volunteer Work
Science Central Marketing & Social Media
May-August 2023
Maintained social media platforms
Aid in digital marketing for organization.
Alpha Phi Philanthropic Advisor
2023-Present
The University of North Carolina at Chapel Hill Philanthropy Chapter Advisor.
Women's Heart Health
Fundraise & Event Participation
Philanthropic events and fundraisers are held to raise awareness and money for this effort.
Skills
Social Media, Digital Marketing, Campaign Management, Creativity, Editing, UX Research, Content Strategy, Collaboration, Leadership, Adaptability, and Problem-Solving